Digital Marketing has spreaded day by day in 2017 and will spreading in the years to come. Here we will tell you about the 5 trends that will change digital marketing in 2018.
Some of the trends that will rule digital marketing in 2018 are:
1)Live video has more chances to go viral:
Advance technology has changed people’s life and also the way in which they live, most of the people are connected with the facility of facebook, you tube and other platform had earlier set the stage for this and announced the integration of mobile live streaming on their platform. This helped digital marketers. So they can promote their products in a huge manner and also resulted in greater digital marketing opportunities for them.
Live video can also increase brand’s visibility and enhances its value and personally connect with viewers.
2)The video ads can increase dominance:
Video ads can change the all spectrum of online advertisement. This also suggest the increasing acceptance of video ads among users and, as the trend continues. we may expect different types of video ads popping up on our screen very soon.
3)Mobile will completely dominate desktop:
2017 is a big year for mobiles. With browsing, we can open various website that are not optimizes for mobiles and fading away of desktop traffic. Clearly indicates that the smart money rests on mobile focused internet marketing.
Mobile search and mobile optimization should, therefore, be a preference for digital marketers in the year 2017.
4)Search algorithm will change, and change again:
The Search Engine Algorithms can change frequently. With the enormous amount of data being added to the internet, search engine giants keep on updating their algorith to decide which content should get priority and reach on the top in search engine results pages. (SERPs)
The strategy is that the content should be original or meaningful for audience.
5)Online asvertising will become more expensive:
There is a tremendous growth in digital marketing practices over the last year. The competition for online space and dominance over the internet is going to expand further. And the demand is increasing for the online advertising. there are some marketers believe that PPC will die in the coming years. There will be more optimized advertisement alternatives ruling the web. You should follow the best and latest digital marketing trends that helps you stay ahead of the competitiopn.