Search Engine Marketing Course in India
What is PPC – Pay-Per-Click marketing?

PPC, or pay-per-click, refers. Online marketers who utilize PPC marketing pay each time a user hits one of their adverts.

PPC advertising is most frequently done through search engines like Google adverts, where advertisers place bids on keywords, and when people search for those terms, their adverts show up at the top of the search engine results pages (SERPs).

It is the common phrase for advertising your products and services on search engines, social media platforms, and the internet in general.
PPC is also known as cost-per-click (CPC) or search engine marketing (SEM).
You now know what the adverts that appear when you search on Google are called.

Pay Per Click, Search Engine Marketing
How does PPC function?
Pay Per Click , PPC


Campaigns are developed by advertisers to target particular geographies, interests, and demographics. They shall determine on the highest achievable price for the conditions of the deal they want to target.

Then, a complex algorithm will be used by the search engine to decide which advertisements appear and in what order. The algorithm takes factors like the

  • Advertiser’s bid amount
  • Relevance of the ad to the keyword
  • Quality of the ad
  • PPC strategy and campaign planning
  • Top PPC platforms
  • How to learn PPC
Why is PPC so important?


1 -Fast results: Paid search promotion may nearly immediately increase website visitors, although SEO may take some time to bear fruit.

2- Right audience: It gives advertisers the ability to target particular demographics, interests, and locations, which aids in doing so is PPC advertising.

3-Cost-effective –With marketing may be more than more conventional forms of advertising, such television or print ads.

4-Branding: For the identification PPC  may aid in boosting brand recognition. Users may still notice the advertisement and recall the brand even if they choose not to click on it.

Pay Per Click, PPC
Which Topics Will Be Covered?
Pay Per Click , Search Engine Marketing


  • Keywords Research.
  • Creating Adwords Campaign.                                             
  • Bidding Strategy & Hacks.
  • Campaign Optimization.
  • Billing & Accounts.
  • Search Advertising Module.
  • Display Advertising Module.
  • Landing Pages
  • Creating of Ad Units.
  • Geo Targeting.
  • Compaign Designing and Launching.
  • Compaign Optimization.
  • Conversion Tracking.
  • Social Media Marketing.
What are career path in PPC?


  • Executive PPC

Ensure that the company’s pay-per-click and social media advertising campaigns are developed, managed, and meeting performance and revenue goals in accordance with the overall marketing strategy and budget.

  • PPC -Manager of Digital Marketing

A form of online marketing where marketers get compensated every time one of their adverts is clicked.

  • PPC/SEM specialist

Implementing experiments into action, gathering and analyzing data, and seeing patterns and insights to maximize the return on investment from sponsored search campaigns.

  • PPC Management

The process of monitoring a company’s PPC marketing efforts and calculating its advertising costs.

  • PPC Engineer

To ensure maximum output, production, planning, and control (PPC) engineers monitor production and supply chain operations.

  •  PPC Production planning Engineer

Usually entails organizing the production process. Planning for routing, scheduling, dispatching, inspection, and coordination make up the majority of it.

  • PPC Analyst

The analyst could be employed directly by a business or by a consultancy firm. The analyst will try to deploy more of a certain campaign kind when it performs well.

  •  PPC Expert

Planning and optimization’s of the efficacy of online advertising campaigns is the responsibility of experts in internet advertising.

  • PPC Planning Engineer

An organized process that uses labour, supplies, equipment, and other resources. PPC is a method for strategically planning each and every action in a lengthy chain of independent actions.

Pay Per Click, PPC
Pay Per Click , Search Engine Marketing, PPC, SEM
Expected Salary for the Job roles
Pay Per Click , Search Engine Marketing, PPC, SEM

Job roles        Average Salary


Executive PPC                                   5 LPA

PPC -Manager                                   5.5 LPA

PPC/SEM specialist                           4 LPA

PPC Management                             4.25 LPA

PPC Engineer                                     4.5 LPA

PPC Production planning Engineer   5 LPA

PPC Analyst                                        6.5 LPA